6 wks
Uzoigwe Chiderah
Software Programing TeacherProgramming
Digital Marketing
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Overview
- Lectures 25
- Quizzes 4
- Duration 60 hours
- Skill level Beginner to Advance
- Language English
- Students 32
- Assessments Yes
Course Description
As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.
Certification
Earning Digital Marketing Certifications will: Help you position yourself with validation that you posses the full skill set and knowledge to be a Professional Online Marketer.
Learning Outcomes
- Full understanding of Digital Marketing foundations
- A complete understanding of the different types of digital ads, how they're bought, how much they costs, how they're targeting and how to go about creating your own digital advertising campaign.
- The ability to think strategically about where and how to place ads
- What we mean by marketing vs. advertising.
- An understanding of the complex way digital advertising companies work together.
- An understanding of the complex way digital advertising companies work together.
- An understanding of the complex way digital advertising companies work together.
- Analyze trends and news.
- Find out where to get more information about the advertising space
Instructors
Uzoigwe Chiderah
Software Developer/Data AnalystUzoigwe Chiderah has a B.Eng and MSc in Polymer Engineering from Federal University of Technology Owerri and has years of experience as a professional instructor and trainer for Data Science and programming. Over the course of his career he has developed a skill set in analyzing data and he hopes to use his experience in teaching and data science to help other people learn the power of programming the ability to analyze data, as well as present the data in clear and beautiful visualizations.